Fears of flying Boeing’s 737 MAX won’t get in way of price conscious ticket shoppers: Reuters/IPSOS
U.S. fliers still consider ticket prices the most important factor when choosing a flight, according to a Reuters/Ipsos poll, suggesting two fatal crashes of Boeing Co 737 MAX jets have had little impact on consumer sentiment.
In the public opinion poll released May 15, only about half of U.S. adults say they are familiar with the airplane crashes in Indonesia and Ethiopia that together killed 346 people, and only 43% could identify the Boeing 737 MAX as the aircraft involved.
Most importantly for Boeing in the wake of the crashes, only 3% said that aircraft maker or model number was most important to them when buying a plane ticket. In contrast, 57% said ticket price was most important. The poll has a credibility interval, a measure of precision, of 3 percentage points.